UNIT 4

In the textbook the term Media Literacy refers to “a set of perspectives that we actively use to expose ourselves to the media and interpret the meaning of the messages we encounter, it is multidimensional and a continuum”. In other words Media Literacy is all the information that we intake from any social media platform, media content or even internet. For instance whenever people are on their technical devices surfing the internet or engaging in social media platforms such as Instagram, Facebook, SnapChat, Twitter and so much more. Individuals are being exposed to all the ads, advertisements, promotions, comments, messages, posts and pictures. All together human beings are interpreting all this information by filtering or evaluating what seems to be either good or bad based upon our own preferences. Also while gaining new information were being educated, informed as well as adapting to the new changes in our generation. For instance every year the Apple Company releases a new iPhone, with different features, details and new updates compared to the old phones, as individuals we are learning about new gadgets or technologies, in which people accept the change since they’re so quick to make a purchase. Furthermore having access to media literacy everywhere we go enables us human being to practice and enhance our skills, that may be useful in other areas in the further future. An example that best illustrates this point is in today’s generation some jobs require some people to have a special skill at using a desktop, laptop or any technology device, where they are able to send files, create a PowerPoint or document and navigate specific software. It’s easy for us individuals to apply these required skills when we are already practicing them without even noticing or being unaware of how much or amount of time we teach ourselves. Indeed those who are now just being introduced to these skills or changes are being adapted faster than compared to older individuals. All in all having the knowledge about media literacy has many positive advantages, though too much of it can unconsciously remove or take a person away from things that are more important and require more attention.